6 Ways Facebook Can Boost Your Business
1 – Reach the right people
The amount of information Facebook collects from their users is breathtaking. From the schools you’ve attended to your hometown and family. All this information is captured in Facebook’s database where it is stored and used 27/4. This information is useful for advertising and marketing firms for them to find trends and advertise to the appropriate audience.
As you can imagine, having all this data on billions of people around the globe can be extremely powerful. The good news is that you have access to it whenever you wish. At no cost, you can start finding out what your persona’s hobbies are and where their interests lie.
Why is this so powerful? When you are advertising, you want to be able to reach the right people. People that will be interested in your brand, product or service. If you advertise on TV you are throwing your money at people that might not be interested in what you have to offer, and therefore your budget is wasted. With Facebook, you have complete control.
You can choose to advertise to people based on their gender, age, location, interests, and much more. You know your market best, and you can make sure that your brand is only displayed to people that are truly interested, so you’re not wasting a dime.
2 – The Opportunity
As of January 2018, Facebook has 2.2 billion monthly active users. I don’t think I need to say much more. The opportunity is massive, and it’s the perfect place to test the market for your product or service. If you need validation or a boost for your business, Facebook is your best bet.
With 2.2 billion monthly active users there is sure to be a big market for your business, and this is the quickest way to validate it.
3 – Insights
If you’ve been in business for a while now you might want to know who your best customers are. What attracts them to your business and where they are coming from.
Once you know these things, you’re able to double down on what’s already working for you and develop better results. Facebook does all the analysing for you, and they display the results on simple graphs. Keep this simple tool in mind when you want to find out more about your audience.
4 – Cost
It doesn’t cost you anything to access and use all of these tools in the comfort of your own home. You can learn and practice them while you’re having a cup of tea watching television. We have plenty of free resources on our website to help you learn and grow online.
Once you’ve learned how to use all of Facebook’s tools you will want to start advertising. This will cost you money, but you’re in full control of where, and how your money is spent. If an advertisement isn’t working for you – simply turn it off or adjust it for better results.
5 – Website Visitors
Do you want more people visiting your website? A great way to do this is with social media platforms. Think of every social media platform as a collection of people on the internet. Facebook holds over 2.2 billion people in their collection, and that’s where people spend most of their time.
The simplest way to have more people visit your website is to borrow them from a social media platform like Facebook. Build your own community on Facebook, then persuade them to visit and purchase items from your website. This is a great way to build an email list, allowing you to capture customer emails and phone numbers for weekly newsletters and sales pitches.
6 – Stay Relevant
Almost all businesses are moving online. It’s a massive shift, and you should move with it to prevent being drowned out by your competition. Most of us today are extremely comfortable and happy using these digital mediums in our everyday lives.
The digital world is where the eyes lie, so use this opportunity to give your business the boost it deserves. Try not to overcomplicate it. Start with Facebook, and learn as you go. There’s great reward in store.
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